Whether you’re a business owner starting from scratch or an entrepreneur looking to give your company a fresh start, rebranding is a powerful tool to help you achieve your goals. However, before you embark on a rebranding effort, there are a few things you need to keep in mind. Here are the five most important things you need to know about rebranding.
It’s more than just changing your logo
A common mistake businesses make when they undergo a rebranding effort is that they think the process is about changing their logo. Yes, your logo is an integral part of your brand, but it’s not the only thing that matters. Your brand is more than just your logo—it’s the total of your company’s marketing and communications efforts. When you’re considering rebranding, consider how all aspects of your company’s identity—from your website to your social media presence—will be affected.
Careful Planning
Rebranding is a big undertaking, so it’s essential to approach it thoughtfully and strategically. Before you do anything, sit down with your team and brainstorm what you hope to achieve with your rebrand. Once you have a clear idea of your goals, put together a detailed plan outlining all the steps you’ll need to take to achieve them.
Customer-centric
Remember that your customers are the lifeblood of your business, so it’s essential to ensure that they’re kept front and center throughout the process. As you’re planning your new brand identity, think about what will resonate with your customers and how you can better meet their needs. It’s also essential to get customer feedback throughout the process to ensure they’re on board with your changes.
Costly
Rebranding can be expensive, especially if you make significant changes like developing new logos or redesigning your website. However, there are ways to cut costs without sacrificing quality. One option is to work with a freelance designer instead of hiring an agency; another is to use crowdsourcing platforms like 99designs or DesignCrowd when developing new branding materials, and another is revamping existing assets instead of starting from scratch whenever possible.
Pain Points
Any time you embark on a significant change initiative, there will be some bumps in the road—rebranding is no exception. The key is not to let these setbacks derail your efforts; stay focused on your long-term goals and keep moving forward even when things get tough. With careful planning and execution, you can successfully navigate these challenges and come out on the
Rebranding can be beneficial for businesses large and small looking for a fresh start or improved marketing recognition. Many companies such as J. Crew and Burberry rebranded at the right moment and time. They then become some of the most successful brands in the world. Now that you know these essentials about rebranding, here are some ways to get started.
Product Packaging
The first thing customers will see when they encounter your product on store shelves or in advertisements is how you package your product, whether in boxes or bottles. It’s important that this package design accurately reflects the new direction of your brand. Here are some great ways you can rebrand your product packaging.
Go Sustainable
Cardboard boxes are crucial for delivering and storing items. However, they aren’t very sustainable. Consumers nowadays are looking for greener options, so consider using corrugated cardboard that is recyclable and biodegradable.
You could also use recycled paper for your product packaging or bamboo, a sustainable resource that grows quickly. So contact a local corrugated cardboard manufacturer near you. They can manufacture your cardboard for you at an affordable price. They can also put your rebranded logo into the boxes so you can ensure that your product’s new packaging accurately reflects your brand.
Choose the Right Colors
The colors you use on your product packaging will play a significant role in how consumers perceive your brand. Remember the emotions you want to evoke in your customers when choosing colors. For example, blue signifies trustworthiness and security, while green is associated with nature and peace.
Update Your Logo
Your logo is one of the most critical aspects of your brand identity, so it’s essential to reflect your new image accurately. If you’re making changes to your logo, be sure to consult with a professional designer to ensure that it’s executed correctly.
Customer Service
When rebranding, you should also be aware of how your customers interact with your business daily. This is where customer service comes in. If you’re making changes to your product or service, update your customer service team so they can adequately communicate these changes to customers.
You should also provide them with new scripts or talking points that reflect your unique brand identity. Finally, ensure your customer service team is trained on the company’s new direction and is prepared to answer any questions that customers may have.
Rebranding is a crucial decision for any business. It can be an opportunity to start fresh and take your business in a new direction. However, it’s essential to approach this process carefully and consult with professionals to ensure that your rebrand is successful. Following these tips, you can successfully rebrand your business without sacrificing quality or losing customer loyalty.
