As an entrepreneur, you know that it is essential to spend money to make money. While it may be tempting to cut corners and save costs where you can, there are some areas where it is worth splurging to see the most significant return on investment. One of these areas is branding. Here are a couple of reasons why you should spend on branding.
Builds Recognition and Loyalty
A strong brand helps customers remember your business and what it represents. When customers positively associate with your brand, they are more likely to do business with you again in the future.
Branding can also help turn first-time buyers into lifelong fans passionate about supporting your business. This is obvious in the Coca-cola brand, where they retained 90% of their consumer households because of their branding campaign alone.
Increases Visibility and Reach
Investing in branding can help you reach new markets and expand your customer base. A well-executed branding strategy will make your business more visible online and offline, helping you attract attention from customers who may not have heard of you before. Branding can also help increase organic search traffic to your website as potential customers learn more about what your business has to offer.
Creates a Sense of Trust
Nowadays, consumers are bombarded with choices, and it can be challenging to know who to trust. A strong brand gives customers confidence that they are making a good decision when they choose your product or service over the options provided by competitors. When customers trust your brand, they are more likely to recommend you to their friends and family, which can help you grow your business even further.
Differentiate Your Business
There are a lot of businesses out there selling similar products or services. Branding can help set your business apart from the competition by articulating what makes you unique. A clear brand identity will give customers a reason to choose your business over others in your industry.
However, brand design constantly evolves, meaning that what works today might not work tomorrow. As an entrepreneur, staying on top of the latest design trends is essential to ensure your branding is fresh, relevant, and engaging. Here are five of the newest design trends in branding that you need to be aware of.
Bold and Bright Colors
Gone are the days of using subtle, muted colors in branding. These days, it’s all about bold, bright colors that command attention. Think hot pink, electric blue, and canary yellow. Using bold colors in your branding will help you stand out from the competition and make a lasting impression on your target audience.
Negative Space
Negative space is the space around or between the subjects in a composition. In branding, negative space can be used to create visual interest or to convey a message. For example, FedEx uses this design to create an illusion of an arrow between the “E” and “X,” representing speed and forward momentum. When used effectively, negative space can add depth and dimension to your branding.
Minimalism
Less is more when it comes to minimalism in design. This trend focuses on stripping away extra elements so that only the essentials remain. In branding, minimalism can create a feeling of sophistication and exclusivity. It can also help make complex messages more digestible for your target audience by breaking them down into their simplest form.
This kind of design is the best when it comes to corporate videos. It represents what the company is all about in a very sleek and straightforward way. If you don’t know how to apply this to your corporate video, consider hiring a professional. A corporate video production service can ensure that your video is on-brand and has a minimalistic design. They can also help you tell your brand story that resonates with your target audience.
Hand-Drawn Elements
As digital design becomes more and more commonplace, there’s a growing trend toward incorporating hand-drawn elements into branding. This could be anything from doodles and illustrations to handwritten font choices. Hand-drawn elements add a personal touch to your branding and make it feel more human. They also help you stand out from the crowd since most businesses are using digital design exclusively.
Geometric Shapes
Geometric shapes are simple shapes like squares, triangles, circles, etc. They’ve been used in design for centuries, but they’re experiencing a resurgence in popularity thanks to their clean lines and modern look. Incorporating geometric shapes into your branding can give it a crisp, professional look while maintaining visual interest.
As an entrepreneur, staying on top of the latest design trends is crucial to ensure your branding is fresh, relevant, and engaging. By being aware of the latest trends and incorporating them into your own brand identity, you’ll be able to stay ahead of the curve and keep your business competitive.
